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Designing social marketing activities to impact the shaping of expectations of migrants in health service encounters: the case of African migrant blood donation in Australia

chapter
posted on 2015-01-01, 00:00 authored by Ahmed FerdousAhmed Ferdous, Michael PolonskyMichael Polonsky, B Brijnath, A Renzaho
Designing social marketing activities to impact the shaping of expectations of migrants in health service encounters: the case of African migrant blood donation in Australia

History

Title of book

Innovations in social marketing and public health communication: improving the quality of life for individuals and communities

Series

Applying Quality of Life Research

Chapter number

20

Pagination

349 - 364

Publisher

Springer

Place of publication

Berlin, Germany

ISSN

2213-994X

eISSN

2213-9958

ISBN-13

9783319198682

Language

eng

Publication classification

B1 Book chapter; B Book chapter

Copyright notice

2015, Springer

Extent

21

Editor/Contributor(s)

W Wymer