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Green marketing and green consumers : exploring the myths

chapter
posted on 2006-01-01, 00:00 authored by J Connolly, P McDonagh, Michael PolonskyMichael Polonsky, A Prothero
Green marketing and green consumers : exploring the myths

History

Title of book

International handbook on environmental technology management

Series

Elgar original reference

Chapter number

16

Pagination

251 - 268

Publisher

Edward Elgar

Place of publication

Cheltenham, England

ISBN-13

9781840646870

ISBN-10

184064687X

Language

eng

Publication classification

B1.1 Book chapter; B Book chapter

Copyright notice

Dora Marinova, David Annandale and John Phillimore 2006 Copyright in chapter 6 is retained by the author L. Hunter Lovins

Extent

36

Editor/Contributor(s)

D Marinova, D Annandale, J Phillimore

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