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A construct of the cross-cultural ethos of corporate codes of ethics (ECCE) : Australia, Canada and Sweden

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conference contribution
posted on 2007-01-01, 00:00 authored by G Svensson, Greg WoodGreg Wood, Michael CallaghanMichael Callaghan, J Singh, E Carasco
The objective of this paper is to develop and describe a construct of the ethos of the corporate codes of ethics (i.e., an ECCE-construct) across three countries, namely Australia, Canada and Sweden. The ECCE-construct makes a contribution to theory and practice in the field as it outlines a theoretical construct for the benefit of other researchers. It is also of managerial interest to marketing organizations as it provides a grounded framework of areas to be considered in the implementation in organizations of corporate codes of ethics.

History

Event

Australian & New Zealand Marketing Academy. Conference (2007 : University of Otago)

Pagination

2781 - 2789

Publisher

University of Otago, School of Business, Dept. of Marketing

Location

University of Otago, Dunedin, New Zealand

Place of publication

Dunedin, New Zealand

Start date

2007-12-03

End date

2007-12-05

Language

eng

Notes

Reproduced with the specific permission of the copyright owner.

Publication classification

E1 Full written paper - refereed

Copyright notice

2007, ANZMAC

Editor/Contributor(s)

M Thyne, K Deans, J Gnoth

Title of proceedings

ANZMAC 2007 : 3Rs, reputation responsibility relevance

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