polonsky-groupingjournalsusing-2004.pdf (120.23 kB)
A grouping journals using multi-dimensional perceptual criteria of North American marketing academics
conference contribution
posted on 2004-01-01, 00:00 authored by Michael PolonskyMichael Polonsky, P WhitelawThis paper seeks to develop groupings of journals (A, B, C) using multi-dimensional perceptual rankings, based on North American respondents’ evaluation of a journal’s prestige, contribution to theory, contribution to practice and contribution to teaching. Nonparametric comparisons of criterion mean values indicate that there are generally statistically significant correlations between criteria. Cluster analysis identifies A, B, and C 'categorisations' of journals are different in regards to all four evaluative criteria.
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Event
Australian & New Zealand Marketing Academy. Conference (2004 : Victoria University of Wellington)Pagination
1 - 7Publisher
School of Marketing and International Business, Victoria University of WellingtonLocation
Wellington, New ZealandPlace of publication
Wellington, N.Z.Start date
2004-11-29End date
2004-12-01ISBN-13
9780475122148ISBN-10
0475122143Language
engNotes
Reproduced with the specific permission of the copyright owner.Publication classification
E1.1 Full written paper - refereed; E Conference publicationEditor/Contributor(s)
J Wiley, P ThirkellTitle of proceedings
ANZMAC 2004 : marketing accountabilities and responsibilities, proceedingsUsage metrics
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