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A method for examining corporate social responsibility descriptions on SME websites
conference contribution
posted on 2011-01-01, 00:00 authored by Craig Parker, Ambika Zutshi, Bardo FraunholzBardo Fraunholz, Merete CroftsThere is growing IS research concerning SME use of websites and limited but growing research on corporate social responsibility (CSR) by SMEs. However, to-date these two bodies of literature have remained largely separate. This paper links these fields by presenting an SME website content analysis method. Melville in his seminal MIS Quarterly article called for such methods which provide a nexus of IS, organisations and environment (which we extend to CSR). The method involves four steps: 1) identifying sources of SME websites; 2) determining if websites are describing CSR (based on the literature CSR by SMEs); 3) archiving website content for analysis; and 4) coding the website content using a structured framework (combining the literature on IS and CSR in an SME context). The paper also provides suggestions on how IS researchers can apply the method for quantitative and qualitative/exploratory objectives for future research.
History
Event
Pacific Asia Conference on Information Systems (15th : 2011 : Brisbane, Queensland)Pagination
1 - 13Publisher
University of QueenslandLocation
Brisbane, Qld.Place of publication
Brisbane, Qld.Start date
2011-07-07End date
2011-07-11ISBN-13
9781864356441Language
engNotes
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E1 Full written paper - refereedCopyright notice
2011, PACISTitle of proceedings
PACIS 2011 : Proceedings of the 15th Pacific Asia Conference on Information SystemsUsage metrics
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