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A new screen face for public service broadcasting

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conference contribution
posted on 2009-01-01, 00:00 authored by Toija CinqueToija Cinque
The contemporary broadcasting industry is characterised by technological and social change, it is increasingly competitive, and the media industry is fragmenting. New services need not necessarily compete with existing free-to-air broadcasting but could act as further incentive for audiences to invest in new equipment. New equipment will be necessary in the future as set out under the Television Broadcasting Services (Digital Conversion) Act 2000 (Cth), before the planned switch-off of analogue broadcasts planned for this year but now likely to be 2013. By then, however, audiences might already have migrated to the online environment for television and radio content as well as other services. Those that produce and deliver programs via free-to-air broadcasting need to consider what audiences do with new media in order to engage them. This will be an ongoing process as technology and audience expectations continue to change. Against such a background, this article examines how Australia’s public broadcasters are responding to the new media environment. It will consider their interactive online programs and services with specific analysis of ABC’s new ‘iView’ and ‘ABC Fora’ which offer content on-demand. It will also examine SBS online initiatives. I wish to argue that the new media offer public broadcasters new prospects to provide forums and spaces for education, entertainment, public discussion and interaction online.

History

Event

Australian and New Zealand Communication Association. Conference (2009 : Brisbane, Queensland)

Pagination

534 - 545

Publisher

ANZCA

Location

Queensland University of Technology, Brisbane, Queensland

Place of publication

[Brisbane, Qld.]

Start date

2009-07-08

End date

2009-07-10

ISBN-13

9781741072754

Language

eng

Notes

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Publication classification

E1 Full written paper - refereed

Copyright notice

2009, ANZCA

Editor/Contributor(s)

T Flew

Title of proceedings

ANZCA 2009 : Proceedings of the 2009 Australian and New Zealand Communication Association Conference : Communication, creativity and global citizenship

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