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An exploration of the motivation to attend for spectators of the Lexmark Indy 300 champ car event, Gold Coast
conference contribution
posted on 2011-01-01, 00:00 authored by Jane Menzies, Sheila NguyenThe perceptions of spectators (N = 36) at the Lexmark Indy 300 Champ Car event were assessed via qualitative methods to evaluate their internal and external motivations to attend. The most common reason to attend was the atmosphere that the event created, and entertainment. Other reasons included the race, enjoying the company of friends, and group affiliation. The characteristics of the majority of attendees were predominantly male, 26 to 35 years old, from Queensland, who earned around AUD$50,000 to $75,000 per annum. The findings of the study have implications for sport marketers who wish to communicate to these individuals.
History
Event
Australian and New Zealand Academy of Management Conference (25th : 2011 : Wellington, N.Z.)Pagination
1 - 21Publisher
ANZAMLocation
Wellington, New ZealandPlace of publication
[Wellington, N.Z.]Start date
2011-12-07End date
2011-12-09ISBN-13
9781877040870Language
engNotes
Reproduced with the kind permission of the copyright owner.Publication classification
E1 Full written paper - refereedCopyright notice
2011, The AuthorsTitle of proceedings
ANZAM 2011 : 25th Annual Australian And New Zealand Academy of Management conference : the future of work and organisationsUsage metrics
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