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Applicability of leisure theory in managerial views on volunteerism in a volunteer managed nonprofit organisation : some preliminary findings

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conference contribution
posted on 2008-01-01, 00:00 authored by Pandora Kay, Anne-Marie Hede, J Inglis, Michael PolonskyMichael Polonsky
This paper explores whether a leisure perspective explains volunteer  motivations as perceived by managers of one event-based nonprofit  organisation - Victoria’s Open Garden Scheme. The results identify that a leisure perspective does not explain all motivations, as some volunteers are socially motivated by a desire to give back to their community. Other  motivations are less positive and less voluntary than is expected of leisure and volunteering in a traditional context. Suggestions are made for further research and managerial implications in regards to managing volunteers.

History

Event

Australian and New Zealand Marketing Academy Conference (2008 : Sydney, N.S.W.)

Pagination

1 - 8

Publisher

Promaco Conventions Pty Ltd

Location

Sydney, N.S.W.

Place of publication

Canning Bridge, W.A.

Start date

2008-12-01

End date

2008-12-03

ISBN-13

9781863081443

ISBN-10

1863081445

Language

eng

Publication classification

E1 Full written paper - refereed

Copyright notice

2008, The Authors

Editor/Contributor(s)

D Spanjaard, S Denize, N Sharma

Title of proceedings

ANZMAC 2008 : Australian and New Zealand Marketing Academy Conference 2008 : Marketing : Shifting the Focus from Mainstream to Offbeat

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