polonsky-applicabilityofleisure-2009.pdf (128.7 kB)
Applicability of leisure theory in managerial views on volunteerism in a volunteer managed nonprofit organisation : some preliminary findings
conference contribution
posted on 2008-01-01, 00:00 authored by Pandora Kay, Anne-Marie Hede, J Inglis, Michael PolonskyMichael PolonskyThis paper explores whether a leisure perspective explains volunteer motivations as perceived by managers of one event-based nonprofit organisation - Victoria’s Open Garden Scheme. The results identify that a leisure perspective does not explain all motivations, as some volunteers are socially motivated by a desire to give back to their community. Other motivations are less positive and less voluntary than is expected of leisure and volunteering in a traditional context. Suggestions are made for further research and managerial implications in regards to managing volunteers.
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Event
Australian and New Zealand Marketing Academy Conference (2008 : Sydney, N.S.W.)Pagination
1 - 8Publisher
Promaco Conventions Pty LtdLocation
Sydney, N.S.W.Place of publication
Canning Bridge, W.A.Start date
2008-12-01End date
2008-12-03ISBN-13
9781863081443ISBN-10
1863081445Language
engPublication classification
E1 Full written paper - refereedCopyright notice
2008, The AuthorsEditor/Contributor(s)
D Spanjaard, S Denize, N SharmaTitle of proceedings
ANZMAC 2008 : Australian and New Zealand Marketing Academy Conference 2008 : Marketing : Shifting the Focus from Mainstream to OffbeatUsage metrics
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