polonsky-arecarbonoffsets-2008.pdf (142.38 kB)
Are carbon offsets potentially the new 'greenwash?'
conference contribution
posted on 2008-01-01, 00:00 authored by Michael PolonskyMichael Polonsky, R GarmaThis paper explores the relationship between consumers’ knowledge and behaviours related to environmental issues and carbon offsets. We found that consumers were generally less knowledgeable about carbon offsets than about general environmental issues and increased knowledge about environmental issues does not result in more responsible environmental behaviours. Therefore, consumers may misunderstand claims made by marketers in relation to carbon offsets and thus public policy intervention is required.
History
Event
Australian and New Zealand Marketing Academy Conference (2008 : Sydney, N.S.W.)Publisher
Promaco Conventions Pty LtdLocation
Sydney, N.S.W.Place of publication
Canning Bridge, W.A.Start date
2008-12-01End date
2008-12-03ISBN-13
9781863081443ISBN-10
1863081445Language
engPublication classification
E1 Full written paper - refereed; E Conference publicationCopyright notice
2008, The AuthorsEditor/Contributor(s)
D Spanjaard, S Denize, N SharmaTitle of proceedings
ANZMAC 2008 : Australian and New Zealand Marketing Academy Conference 2008 : Marketing : Shifting the Focus from Mainstream to OffbeatUsage metrics
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