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Blueprinting perspective to managing giving
conference contribution
posted on 2003-01-01, 00:00 authored by Michael PolonskyMichael Polonsky, R GarmaThis paper examines the potential of using service blueprinting to assist non-profit organizations in better managing their donation efficiency by identifying the complexities of the donation process from a customer perspective, which in turn should allow them to better meet the needs of those they seek to assist. A disregard of donors’ expectations in relation to the overall experience could potentially result in “dissatisfaction” and thus reductions in future donations to a given organization.
History
Event
Academy of Marketing Science. Conference (26th : 2003 : Washington D.C.)Pagination
1 - 5Publisher
Academy of Marketing ScienceLocation
Washington D.C.Place of publication
Coral Gables, Fla.Start date
2003-05-28End date
2003-05-31ISSN
0149-7421ISBN-13
9780939783250ISBN-10
0939783258Language
engPublication classification
E1.1 Full written paper - refereed; E Conference publicationEditor/Contributor(s)
H SpottsTitle of proceedings
AMS 2003 : Academy of Marketing Science annual conference : Creating and delivering value in marketing : worldwide perspectives on a value-centric orientationUsage metrics
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