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Conceptualising levels of customer relational outcomes within social media
conference contribution
posted on 2011-01-01, 00:00 authored by Wayne ReadWayne Read, Nichola RobertsonNichola Robertson, Lisa McQuilkenConceptualising levels of customer relational outcomes within social media
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Event
Australia and New Zealand Marketing Academy. Conference (2011 : Perth, W. A.)Pagination
1 - 10Publisher
ANZMAC 2011 ConferenceLocation
Perth, W.A.Place of publication
Perth W. A.Start date
2011-11-28End date
2011-11-30ISBN-13
9780646563305Language
engNotes
Reproduced with the kind permission of the copyright owner.Publication classification
E1 Full written paper - refereedCopyright notice
2011, ANZMACEditor/Contributor(s)
M MacCarthy, D SandersTitle of proceedings
ANZMAC 2011 : conference proceedings : Marketing in the Age of Consumerism : Jekyll or Hyde?Usage metrics
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