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Considering if there is a need to measure the social impact of charities?
This paper proposes that a multidimensional measure of charities’ social impact should be developed. This would allow donors to evaluate the potential social benefit of giving to one cause or another. While such a multidimensional approach would be complicated, it could build on the literature suggesting that firms be measured using triple bottom line accounting and those used to evaluate firms for inclusion for ethical investing.
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Australasian Nonprofit Marketing Conference (1st : 2004 : Canberra, A.C.T.)Pagination
51 - 57Publisher
School of Business and Information Management, Faculty of Economics and Commerce, Australian National UniversityLocation
Canberra, A.C.T.Place of publication
Canberra, A.C.T.Start date
2004-09-23End date
2004-09-24ISBN-13
9780646439402ISBN-10
0646439405Language
engPublication classification
E1.1 Full written paper - refereed; E Conference publicationEditor/Contributor(s)
G MortTitle of proceedings
Nonprofit marketing : perspectives and advancesUsage metrics
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