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Considering if there is a need to measure the social impact of charities?

conference contribution
posted on 2004-01-01, 00:00 authored by Michael PolonskyMichael Polonsky
This paper proposes that a multidimensional measure of charities’ social impact should be developed. This would allow donors to evaluate the potential social benefit of giving to one cause or another. While such a multidimensional approach would be complicated, it could build on the literature suggesting that firms be measured using triple bottom line accounting and those used to evaluate firms for inclusion for ethical investing.

History

Event

Australasian Nonprofit Marketing Conference (1st : 2004 : Canberra, A.C.T.)

Pagination

51 - 57

Publisher

School of Business and Information Management, Faculty of Economics and Commerce, Australian National University

Location

Canberra, A.C.T.

Place of publication

Canberra, A.C.T.

Start date

2004-09-23

End date

2004-09-24

ISBN-13

9780646439402

ISBN-10

0646439405

Language

eng

Publication classification

E1.1 Full written paper - refereed; E Conference publication

Editor/Contributor(s)

G Mort

Title of proceedings

Nonprofit marketing : perspectives and advances

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