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Corporate reputation and business performance

conference contribution
posted on 2010-01-01, 00:00 authored by Mehdi Taghian, C D'Souza, Michael PolonskyMichael Polonsky
Corporate reputation and business performance

History

Event

Australian and New Zealand Marketing Academy. Conference (2010 : Christchurch, New Zealand)

Publisher

ANZMAC

Location

Christchurch, New Zealand

Place of publication

Christchurch, New Zealand

Start date

2010-11-29

End date

2010-12-01

ISBN-13

9780473178208

Language

eng

Publication classification

E1 Full written paper - refereed

Copyright notice

2010, The Authors

Title of proceedings

ANZMAC 2010 : Doing more with less : Proceedings of the 2010 Australian and New Zealand Marketing Academy Conference

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