unnithan-criticalsuccess-2007.pdf (3.97 MB)
Critical success factors for mobile CRM: a research framework
conference contribution
posted on 2007-01-01, 00:00 authored by Chandana Unnithan, Ross Smith, Bardo FraunholzBardo FraunholzCritical success factors for mobile CRM: a research framework
History
Event
Information Resources Management Association. International Conference (18th : 2007 : Vancouver, B.C.)Pagination
261 - 264Publisher
IGI PublishingLocation
Vancouver BC, CanadaPlace of publication
Hershey, PAStart date
2007-05-19End date
2007-05-23ISBN-13
9781599049298ISBN-10
1599049295Language
engPublication classification
E1 Full written paper - refereedCopyright notice
2007, IGI PublishingEditor/Contributor(s)
M Khosrow-PourTitle of proceedings
Managing Worldwide Operations and Communications with Information Technology, Volume 1, 2007 Information Resources Management Association International ConferenceUsage metrics
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