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Does the motivation to help differ between generation X and Y?

conference contribution
posted on 2006-01-01, 00:00 authored by Allison RingerAllison Ringer, R Garma
This exploratory study examines the motivation for helping from the perspective of Generation X and Y. A study of 422 respondents was conducted to investigate their perception of helping based on intrinsic (social or community need) and extrinsic motivation (personal need). The findings suggested significant group differences. Although there was no significant main effect for motivation to help as a personal need (extrinsic motivation) across the generations, an examination of the social and community need (intrinsic motivation) indicated that generation X considered social and community need more important than Generation Y.

History

Event

Australian and New Zealand Marketing Academy (ANZMAC) Conference 2007

Pagination

1067 - 1073

Publisher

University of Otago, School of Business, Dept. of Marketing

Location

Dunedin, New Zealand

Place of publication

Dunedin, N.Z.

Start date

2006-12-03

End date

2006-12-05

Language

eng

Publication classification

E1 Full written paper - refereed

Copyright notice

2007

Editor/Contributor(s)

M Thyne, K Deans, J Gnoth

Title of proceedings

Australian & New Zealand Marketing Academy. Conference (2007 : University of Otago)

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