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Does the motivation to help differ between generation X and Y?
conference contribution
posted on 2006-01-01, 00:00 authored by Allison RingerAllison Ringer, R GarmaThis exploratory study examines the motivation for helping from the perspective of Generation X and Y. A study of 422 respondents was conducted to investigate their perception of helping based on intrinsic (social or community need) and extrinsic motivation (personal need). The findings suggested significant group differences. Although there was no significant main effect for motivation to help as a personal need (extrinsic motivation) across the generations, an examination of the social and community need (intrinsic motivation) indicated that generation X considered social and community need more important than Generation Y.
History
Event
Australian and New Zealand Marketing Academy (ANZMAC) Conference 2007Pagination
1067 - 1073Publisher
University of Otago, School of Business, Dept. of MarketingLocation
Dunedin, New ZealandPlace of publication
Dunedin, N.Z.Start date
2006-12-03End date
2006-12-05Language
engPublication classification
E1 Full written paper - refereedCopyright notice
2007Editor/Contributor(s)
M Thyne, K Deans, J GnothTitle of proceedings
Australian & New Zealand Marketing Academy. Conference (2007 : University of Otago)Usage metrics
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