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Exploring US consumers understanding of carbon offsets

conference contribution
posted on 2009-01-01, 00:00 authored by Michael PolonskyMichael Polonsky, S Grau, R Garma
This study found the relationship between general environment knowledge and carbon offsets knowledge is inversely related and no significant differences in general environment or carbon offset behavior exists between levels of knowledge. The findings lend support that consumers may misunderstand 'carbon offset' claims thus public policy intervention is required.

History

Event

Academy of Marketing Science. Conference (2009 : Baltimore, Maryland)

Pagination

14 - 18

Publisher

Academy of Marketing Science

Location

Baltimore, Maryland

Place of publication

Coral Gables, Fla.

Start date

2009-05-20

End date

2009-05-23

ISSN

0149-7421

ISBN-10

0939783290

Language

eng

Notes

Every reasonable effort has been made to ensure that permission has been obtained for items included in DRO. If you believe that your rights have been infringed by this repository, please contact drosupp@deakin.edu.au

Publication classification

E1 Full written paper - refereed

Copyright notice

2009, AMS

Editor/Contributor(s)

L Robinson

Title of proceedings

AMS 2009 : Developments in marketing science : annual conference of the Academy of Marketing Science

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