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Exploring US consumers understanding of carbon offsets
conference contribution
posted on 2009-01-01, 00:00 authored by Michael PolonskyMichael Polonsky, S Grau, R GarmaThis study found the relationship between general environment knowledge and carbon offsets knowledge is inversely related and no significant differences in general environment or carbon offset behavior exists between levels of knowledge. The findings lend support that consumers may misunderstand 'carbon offset' claims thus public policy intervention is required.
History
Event
Academy of Marketing Science. Conference (2009 : Baltimore, Maryland)Pagination
14 - 18Publisher
Academy of Marketing ScienceLocation
Baltimore, MarylandPlace of publication
Coral Gables, Fla.Start date
2009-05-20End date
2009-05-23ISSN
0149-7421ISBN-10
0939783290Language
engNotes
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E1 Full written paper - refereedCopyright notice
2009, AMSEditor/Contributor(s)
L RobinsonTitle of proceedings
AMS 2009 : Developments in marketing science : annual conference of the Academy of Marketing ScienceUsage metrics
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