polonsky-exploringconferenceproceedings-2004.pdf (121.26 kB)
Exploring conference proceedings contribution to marketing knowledge : some initial evidence and directions for the future
conference contribution
posted on 2004-01-01, 00:00 authored by Michael PolonskyMichael Polonsky, C PolonskyThis paper examines the degree to which works appearing in JM, JMR and JCR cite materials other than academic journals. The results suggest the number of citations to proceedings has fallen since earlier works (Anderson and Haley, 1984). This may be explained by the increased number of marketing related journals available in hard copy and through electronic databases. Citations of non-journal materials within marketing literature are however, higher than were found by Armstrong and Pagell (2003) in the forecasting literature. Some suggestions for future research are provided.
History
Event
Australian & New Zealand Marketing Academy. Conference (2004 : Victoria University of Wellington)Pagination
1 - 7Publisher
School of Marketing and International Business, Victoria University of WellingtonLocation
Wellington, New ZealandPlace of publication
Wellington, N.Z.Start date
2004-11-29End date
2004-12-01ISBN-13
9780475122148ISBN-10
0475122143Language
engNotes
Reproduced with the specific permission of the copyright owner.Publication classification
E1.1 Full written paper - refereed; E Conference publicationEditor/Contributor(s)
J Wiley, P ThirkellTitle of proceedings
ANZMAC 2004 : marketing accountabilities and responsibilities, proceedingsUsage metrics
Categories
No categories selectedLicence
Exports
RefWorks
BibTeX
Ref. manager
Endnote
DataCite
NLM
DC