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Exploring marketing to marketers : a content analysis of advertisements in marketing news over 15 years
conference contribution
posted on 2009-01-01, 00:00 authored by Rodney ArambewelaRodney Arambewela, Michael PolonskyMichael PolonskyThis paper explores advertising to marketers within Marketing News over four periods 1992, 1997, 2002 and 2007. The results identified the types of advertisements, in terms of appeal; products (most of which were for marketing research related activates) and coverage were relatively stable over time. There were increases in the number of advertisements, the appearance of web related services and a slight increase in products with a global focus and a reduction of a regional focus were evident.
History
Event
Australian and New Zealand Marketing Academy. Conference (2009 : Melbourne, Vic.)Publisher
Monash UniversityLocation
Melbourne, Vic.Place of publication
Melbourne, Vic.Start date
2009-11-30End date
2009-12-02ISBN-10
1863081585Language
engNotes
Reproduced with the specific permission of the copyright owner.Publication classification
E1 Full written paper - refereedCopyright notice
2009, ANZMACEditor/Contributor(s)
D TojibTitle of proceedings
ANZMAC 2009 : Sustainable management and marketing conferenceUsage metrics
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