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How is social impact measured in the nonprofit sector? A preliminary review of approaches

conference contribution
posted on 2006-01-01, 00:00 authored by S Landreth-Grau, Michael PolonskyMichael Polonsky
How is social impact measured in the nonprofit sector? A preliminary review of approaches

History

Event

Marketing and Public Policy. Conference (2006 : Long Beach, California)

Pagination

206 - 212

Publisher

American Marketing Association

Location

Long Beach, California

Place of publication

Chicago, Ill.

Start date

2006-06-08

End date

2006-06-10

Language

eng

Publication classification

E1.1 Full written paper - refereed

Title of proceedings

MPPC 2006 : 2006 AMA Marketing and Public Policy Conference

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