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Identifying lead users for user-centered design (UCD) in sports product development

conference contribution
posted on 2018-02-22, 00:00 authored by Robert Leen, Clara Usma-MansfieldClara Usma-Mansfield, Kaja AntlejKaja Antlej, Paul Collins
There is great benefit for small medium enterprises (SMEs) and startups to utilize lead
users in product development. By utilizing lead users companies can make products that are more
commercially attractive and better accepted in the market. However, identifying lead users has
traditionally been a difficult and expensive task. In the past, lead users have been found through
time consuming personal networking, telephone interviews, mail questionnaires and data mining
of often large user bases. This paper proposes that identification can be made more efficient by
adapting some of these techniques, through taking a digital approach using existing social media
communities such as those on Facebook. It is proposed that using social media application
programming interfaces (APIs) could allow what used to be reserved for large multinationals, could
be made accessible to SMEs and startup companies without extensive resources.

History

Event

Sports Engineering. Conference. (12th : 2018 : Brisbane, Queensland)

Volume

Volume 2

Issue

ISEA 2018

Pagination

1 - 6

Publisher

MDPI AG

Location

Brisbane, Queensland

Place of publication

Basel, Switzerland

Start date

2018-03-26

End date

2018-03-29

ISSN

2504-3900

Language

eng

Publication classification

E Conference publication; E1 Full written paper - refereed

Editor/Contributor(s)

Hugo Espinosa, David Rowlands, Jonathan Shepherd, David Thiel

Title of proceedings

ISEA 2018 : Proceedings : The 12th Conference of the International Sports Engineering Association

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