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Inactivity within relationships
conference contribution
posted on 2005-01-01, 00:00 authored by Michael PolonskyMichael Polonsky, S Beldona, S SchuppisserThe relationship life cycle has been central to relationship development literature and has largely assumed that relationship development is an evolutionary linear process. There has generally been limited discussion of the fact that over a relationship’s lifespan it may in fact strengthen, weaken, and even become inactive, which is not the same as relationship failure. The paper proposes a dynamic model of relationship development that includes relationship inactivity as a significant phase.
History
Event
Academy of Marketing Science. Conference (2005 : Tampa, Fla.)Pagination
1 - 6Publisher
Academy Of Marketing ScienceLocation
Tampa, Fla.Place of publication
Coral Gables, Fla.Start date
2005-05-25End date
2005-05-28ISSN
0149-7421ISBN-13
9780939783274ISBN-10
0939783274Language
engPublication classification
E1.1 Full written paper - refereed; E Conference publicationCopyright notice
2005, Academy of Marketing ScienceEditor/Contributor(s)
H SpottsTitle of proceedings
AMS 2005 : Academy of Marketing Science 2005 annual conference : marketing, technology and customer commitment in the new economyUsage metrics
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