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Inactivity within relationships

conference contribution
posted on 2005-01-01, 00:00 authored by Michael PolonskyMichael Polonsky, S Beldona, S Schuppisser
The relationship life cycle has been central to relationship development literature and has largely assumed that relationship development is an evolutionary linear process. There has generally been limited discussion of the fact that over a relationship’s lifespan it may in fact strengthen, weaken, and even become inactive, which is not the same as relationship failure. The paper proposes a dynamic model of relationship development that includes relationship inactivity as a significant phase.

History

Event

Academy of Marketing Science. Conference (2005 : Tampa, Fla.)

Pagination

1 - 6

Publisher

Academy Of Marketing Science

Location

Tampa, Fla.

Place of publication

Coral Gables, Fla.

Start date

2005-05-25

End date

2005-05-28

ISSN

0149-7421

ISBN-13

9780939783274

ISBN-10

0939783274

Language

eng

Publication classification

E1.1 Full written paper - refereed; E Conference publication

Copyright notice

2005, Academy of Marketing Science

Editor/Contributor(s)

H Spotts

Title of proceedings

AMS 2005 : Academy of Marketing Science 2005 annual conference : marketing, technology and customer commitment in the new economy

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