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Is there global inclusion in publishing in the five leading advertising journals and does this relate to general publishing performance : a regional comparison
conference contribution
posted on 2008-01-01, 00:00 authored by Michael PolonskyMichael Polonsky, L CarlsonThe question has been raised in academia whether there is global inclusion of authors in publishing. This has generally not been explored in the 30 years of research on advertising research activity and those works that do exist in advertising have generally only examined three North American focused journals. This paper expands the set of journals to five advertising focused journals and thus is a global examination of publishing in advertising. Within these five advertising journals there is an increased international involvement and thus it appears that a broader set of perspectives are being considered in the advertising literature. We also found that there is a positive correlation between publishing in the five leading advertising journals and four leading generalist journals, suggesting that institutions may be developing broader research cultures, rather than targeting works only in advertising.
History
Event
American Academy of Advertising Conference (2008 : San Mateo, Calif.)Pagination
90 - 101Publisher
American Academy of AdvertisingLocation
San Mateo, Calif.Place of publication
Tempe, Ariz.Start date
2008-03-27End date
2008-03-30ISSN
0883-2404ISBN-10
0931030358Language
engPublication classification
E1.1 Full written paper - refereedCopyright notice
2008, American Academy of AdvertisingEditor/Contributor(s)
S RodgersTitle of proceedings
The proceedings of the 2008 conference of the American Academy of AdvertisingUsage metrics
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