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Managing strategic versus tactical green collaborations : a nonprofit perspective

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conference contribution
posted on 2004-01-01, 00:00 authored by Michael PolonskyMichael Polonsky, R Garma, N Chia
This exploratory study examines how non-profit organisations view collaborations with other organisations, based on the objective of the collaboration. This perspective has not been previously considered within the literature. Our findings suggest that non-profits believe there are differences in the management of collaborations depending on whether they are designed
to achieve strategic or tactical goals. The variables of power and managerial imbalance were found to impact on the perceived effectiveness of strategic collaborations while organisational compatibility was found to impact on the perceived effectiveness of tactical collaborations.

History

Event

Australian & New Zealand Marketing Academy. Conference (2004 : Victoria University of Wellington)

Pagination

1 - 7

Publisher

School of Marketing and International Business, Victoria University of Wellington

Location

Wellington, New Zealand

Place of publication

Wellington, N.Z.

Start date

2004-11-29

End date

2004-12-01

ISBN-13

9780475122148

ISBN-10

0475122143

Language

eng

Notes

Reproduced with the specific permission of the copyright owner.

Publication classification

E1.1 Full written paper - refereed; E Conference publication

Editor/Contributor(s)

J Wiley, P Thirkell

Title of proceedings

ANZMAC 2004 : marketing accountabilities and responsibilities, proceedings

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