polonsky-managingstrategicversus-2004.pdf (154.93 kB)
Managing strategic versus tactical green collaborations : a nonprofit perspective
conference contribution
posted on 2004-01-01, 00:00 authored by Michael PolonskyMichael Polonsky, R Garma, N ChiaThis exploratory study examines how non-profit organisations view collaborations with other organisations, based on the objective of the collaboration. This perspective has not been previously considered within the literature. Our findings suggest that non-profits believe there are differences in the management of collaborations depending on whether they are designed
to achieve strategic or tactical goals. The variables of power and managerial imbalance were found to impact on the perceived effectiveness of strategic collaborations while organisational compatibility was found to impact on the perceived effectiveness of tactical collaborations.
to achieve strategic or tactical goals. The variables of power and managerial imbalance were found to impact on the perceived effectiveness of strategic collaborations while organisational compatibility was found to impact on the perceived effectiveness of tactical collaborations.
History
Event
Australian & New Zealand Marketing Academy. Conference (2004 : Victoria University of Wellington)Pagination
1 - 7Publisher
School of Marketing and International Business, Victoria University of WellingtonLocation
Wellington, New ZealandPlace of publication
Wellington, N.Z.Start date
2004-11-29End date
2004-12-01ISBN-13
9780475122148ISBN-10
0475122143Language
engNotes
Reproduced with the specific permission of the copyright owner.Publication classification
E1.1 Full written paper - refereed; E Conference publicationEditor/Contributor(s)
J Wiley, P ThirkellTitle of proceedings
ANZMAC 2004 : marketing accountabilities and responsibilities, proceedingsUsage metrics
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