polonsky-marketingstudentsperceptions-2007.pdf (50.49 kB)
Marketing students' perception of traditional and intensive delivery : an exploratory study
conference contribution
posted on 2007-01-01, 00:00 authored by H Ho, Michael PolonskyMichael PolonskyThe study investigated how undergraduate marketing students perceived intensive delivery of subjects over summer school as compared to traditional semester delivery. The results suggest that students did not perceive there were substantial differences in learning, but preferred the more intensive nature of the learning. The results also indicate that summer school students found the subject more interesting and rated the subject higher overall as compared with the traditional mode. Individual assessment grades for students in the intensive mode did differ to those in the traditional mode, but examination results and final grades were not statistically different. Intensive modes may be viable alternatives to traditional semester long classes, although they do potentially have increased costs.
History
Event
Australian & New Zealand Marketing Academy. Conference (2007 : University of Otago)Pagination
3268 - 3273Publisher
University of Otago, School of Business, Dept. of MarketingLocation
University of Otago, Dunedin, New ZealandPlace of publication
Dunedin, New ZealandStart date
2007-12-03End date
2007-12-05Language
engPublication classification
E1.1 Full written paper - refereed; E Conference publicationCopyright notice
Reproduced with the specific permission of the copyright owner.Title of proceedings
ANZMAC 2007 : 3Rs, reputation responsibility relevanceUsage metrics
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