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On trajectory prediction in indoor retail environments for mobile advertising using selected self-histories
conference contribution
posted on 2016-07-20, 00:00 authored by O O Barzaiq, Seng LokeSeng Loke, H LuIn this paper, we propose a new trajectory prediction algorithm, 3 Indoor Trajectory Analysis (3-ITA), to analyze the different trajectories of a shopping centre visitor, and to predict the trajectory with high probability that the visitor could use on a specific date. Here, a trajectory is a sequence of stores visited by a user, not necessarily the actual physical path/walk taken by the user when visiting the stores. 3-ITA is capable of predicting how many stores will be visited by that visitor, what those stores are, and the order of visiting each one of the predicted stores. Moreover, 3-ITA is working on an individual level. Every trajectory-pattern analysis and every predicted trajectory is exclusively related to the profile of a registered visitor. In addition, we developed a prototype system called Ad4Me. Ad4Me is a personal trajectory-pattern-aware pervasive system for mobile advertising in retail environments. Ad4Me will use the predicted stores from 3-ITA to detect the interests of a shopping centre visitor, in order to generate an adaptive list of relevant ads to that visitor. The experimental results show the high prediction accuracy of our algorithm.
History
Event
Smart World Congress (2015 : Beijing, China)Pagination
304 - 307Publisher
IEEELocation
Beijing, ChinaPlace of publication
Piscataway, N.J.Start date
2015-08-10End date
2015-08-14ISBN-13
9781467372114Language
engNotes
The Smart World Congress is a collective title for the combination of the following conferences: 2015 IEEE 12th International Conference on Ubiquitous Intelligence & Computing, 2015 IEEE 12th International Conference on Advanced & Trusted Computing, 2015 IEEE 15th International Conference on Scalable Computing and Communications and Its Associated Workshops, 2015 IEEE International Conference on Cloud and Big Data Computing and the 2015 IEEE International Conference on Internet of PeoplePublication classification
E Conference publication; E1.1 Full written paper - refereedCopyright notice
2015, IEEEEditor/Contributor(s)
J Ma, L Yang, H Ning, A LiTitle of proceedings
SWC 2015 : Proceedings of the 2015 Smart World CongressUsage metrics
Keywords
prediction algorithmsmobile advertisingindoor human trajectoriessimulation systemScience & TechnologyTechnologyComputer Science, Artificial IntelligenceComputer Science, Information SystemsComputer Science, Interdisciplinary ApplicationsComputer Science, Theory & MethodsComputer ScienceArtificial Intelligence and Image Processing
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