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Online corporate social responsibility communication by Australian SMEs : a framework for website analysis

conference contribution
posted on 2010-01-01, 00:00 authored by Craig Parker, Ambika Zutshi, Bardo FraunholzBardo Fraunholz
There has been almost no IS related corporate social responsibility (CSR) research on small and medium enterprises (SMEs), and most non-IS research does not examine how SMEs use websites to communicate their CSR initiatives. This paper develops and applies a framework to report on the results of an exploratory content analysis of 33 Australian SME websites in the Information Media/Telecommunications and Accommodation/ Food Services sectors which communicate CSR initiatives online.

History

Event

Bled eConference eCollaboration (23rd : 2008 : Bled Slovenia)

Pagination

509 - 523

Publisher

University of Maribor

Location

Bled, Slovenia

Place of publication

Bled, Slovenia

Start date

2010-06-20

End date

2010-06-23

Language

eng

Notes

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Publication classification

E1 Full written paper - refereed

Title of proceedings

Bled 2010 : Proceedings of the 23rd Bled eConference : eTrust : implications for the individual, enterprises and society

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