polonsky-publicationpatternin-2005.pdf (272.87 kB)
Publication patterns in journals dedicated to issues of marketing and society : benchmarking and analysis
conference contribution
posted on 2005-01-01, 00:00 authored by Michael PolonskyMichael Polonsky, J MittelstaedtThe purpose of this paper is to examine the nature and distribution of scholars engaged in knowledge production in journals focusing on marketing and society, broadly defined. Who is interested in issues of marketing and society? Where are they from? How does this compare to patterns of scholarship in recognized journals in marketing? The answers to these questions have implications for how sub-disciplines like Macromarketing can position themselves for future growth.
History
Event
Macromarketing Conference (30th : 2005 : St. Petersburg, Fla.)Pagination
169 - 180Publisher
[Macromarketing Society]Location
St. Petersburg, Fla.Place of publication
[St. Petersburg, Fla.]Start date
2005-05-28End date
2005-05-31Language
engNotes
Reproduced with the specific permission of the copyright owner.Publication classification
E1.1 Full written paper - refereedCopyright notice
2005, Macromarketing SocietyEditor/Contributor(s)
M Peterson, R HillTitle of proceedings
Discourse, diversity and distinction : macromarketing at 30 yearsUsage metrics
Categories
No categories selectedKeywords
Licence
Exports
RefWorks
BibTeX
Ref. manager
Endnote
DataCite
NLM
DC