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Questioning the future of paper and online survey questionnaires for management research
conference contribution
posted on 2007-01-01, 00:00 authored by Ambika Zutshi, Melissa ParrisMelissa Parris, Andrew CreedAndrew CreedThe way that we build the foundations of our intellectual capital in management has changed. One example is the steady move in management research from the use of traditional paper-based survey questionnaires to online technology-based formats. This paper considers this shift, particularly focusing on the question of whether the advantages of online survey questionnaires outweigh their potential problems. The historical use of paper-based survey questionnaires has produced a large body of literature on both the advantages and disadvantages in their use, which are reviewed here alongside those of online survey questionnaires. In addition, welI-tested methods are available for increasing survey response rates in paper format, and these should not be thrown out in the quest to utilise online survey methodology. Rather, researchers should aim to exploit the potential benefits of online technologies and increase response rate by thoughtfully combining traditional and new methods. This paper argues for further discussion and research attention on electronic methods of data collection to ensure potential cost savings are not outweighed by either financial or participation costs involved in online survey questionnaire design.
History
Event
Australian and New Zealand Academy of Management Conference (21st : 2007 : Sydney, N.S.W.)Pagination
1 - 14Publisher
Promaco ConventionsLocation
Sydney, N.S.W.Place of publication
Canning Bridge, W.A.Start date
2007-12-04End date
2007-12-07ISBN-13
9781863081405ISBN-10
1863081402Language
engNotes
Reproduced with the specific permission of the copyright owner.Publication classification
E1 Full written paper - refereed; E Conference publicationCopyright notice
2007, ANZAMEditor/Contributor(s)
R ChapmanTitle of proceedings
ANZAM 2007 : Managing our intellectual and social capitalUsage metrics
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