polonsky-reexaminingrelationship-2003.pdf (341.29 kB)
Re-examining relationship development
conference contribution
posted on 2003-01-01, 00:00 authored by Michael PolonskyMichael Polonsky, S Beldona, S SchuppisserResearch examining marketing relationships has not traditionally discussed the fact that business-to-business relationships strengthen and weaken over its life. The model also suggests relationship inactivity is not necessarily the same as relationship failure. The paper proposes a model that allows relationships to move in multiple directions over their existence.
History
Event
Australian and New Zealand Marketing Academy Conference (2003 : Adelaide, South Australia)Pagination
1061 - 1067Publisher
University of South AustraliaLocation
Adelaide, South AustraliaPlace of publication
Adelaide, S.A.Start date
2003-12-01End date
2003-12-03ISBN-13
9780868039831ISBN-10
0868039837Language
engPublication classification
E1.1 Full written paper - refereed; E Conference publicationCopyright notice
Reproduced with the specific permission of the copyright owner.Editor/Contributor(s)
R KennedyTitle of proceedings
ANZMAC 2003 : a celebrations of Ehrenberg and Bass : marketing discoveries, knowledge and contribution, conference proceedingsUsage metrics
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