polonsky-serviceblueprinting-2005.pdf (68.82 kB)
Service blueprinting in the nonprofit sector : a case study
conference contribution
posted on 2005-01-01, 00:00 authored by Michael PolonskyMichael Polonsky, A SargeantThis paper examines the implications for nonprofits of managing donation exchanges using customer relationships management and service blueprinting. Based on a UK case study it identifies that there are a range of issues that might make managing donation services exchanges more complex than occurs in the for profit setting.
History
Event
Academy of Marketing Science. Conference (2005 : Tampa, Fla.)Pagination
1 - 5Publisher
Academy Of Marketing ScienceLocation
Tampa, Fla.Place of publication
Coral Gables, Fla.Start date
2005-05-25End date
2005-05-28ISSN
0149-7421ISBN-13
9780939783274ISBN-10
0939783274Language
engNotes
Reproduced with the specific permission of the copyright owner.Publication classification
E1.1 Full written paper - refereedCopyright notice
2005, Academy Of Marketing ScienceEditor/Contributor(s)
H SpottsTitle of proceedings
AMS 2005 : Academy of Marketing Science 2005 annual conference : marketing, technology and customer commitment in the new economyUsage metrics
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