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Service blueprinting in the nonprofit sector : a case study

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conference contribution
posted on 2005-01-01, 00:00 authored by Michael PolonskyMichael Polonsky, A Sargeant
This paper examines the implications for nonprofits of managing donation exchanges using customer relationships management and service blueprinting. Based on a UK case study it identifies that there are a range of issues that might make managing donation services exchanges more complex than occurs in the for profit setting.

History

Event

Academy of Marketing Science. Conference (2005 : Tampa, Fla.)

Pagination

1 - 5

Publisher

Academy Of Marketing Science

Location

Tampa, Fla.

Place of publication

Coral Gables, Fla.

Start date

2005-05-25

End date

2005-05-28

ISSN

0149-7421

ISBN-13

9780939783274

ISBN-10

0939783274

Language

eng

Notes

Reproduced with the specific permission of the copyright owner.

Publication classification

E1.1 Full written paper - refereed

Copyright notice

2005, Academy Of Marketing Science

Editor/Contributor(s)

H Spotts

Title of proceedings

AMS 2005 : Academy of Marketing Science 2005 annual conference : marketing, technology and customer commitment in the new economy

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