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Social value measurement and nonprofit organizations: preliminary views of nonprofit and foundation managers

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conference contribution
posted on 2008-01-01, 00:00 authored by Michael PolonskyMichael Polonsky, S Landreth Grau
This paper examines how managers of nonprofit organizations and foundations view the measurement of the social value of these organizations. In exploratory interviews, we found that the managers generally agree that objective measures are desired where and when possible, but recognise the difficulties in developing an assessment that enables comparisons across the nonprofit sector. These difficulties, as well as the implications for developing assessments of social value for nonprofit organizations, are discussed

History

Event

Australian and New Zealand Marketing Academy Conference (2008 : Sydney, N.S.W.)

Pagination

1 - 7

Publisher

Promaco Conventions Pty Ltd

Location

Sydney, N.S.W.

Place of publication

Canning Bridge, W.A.

Start date

2008-12-01

End date

2008-12-03

ISBN-13

9781863081443

ISBN-10

1863081445

Language

eng

Publication classification

E1 Full written paper - refereed; E Conference publication

Copyright notice

2008, The Authors

Editor/Contributor(s)

D Spanjaard, S Denize, S Denize

Title of proceedings

ANZMAC 2008 : Australian and New Zealand Marketing Academy Conference 2008 : Marketing : Shifting the Focus from Mainstream to Offbeat

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