vocino-effectofstore-2005.pdf (190.33 kB)
The effect of store name investments on perceived store quality
conference contribution
posted on 2005-01-01, 00:00 authored by Andrea VocinoAndrea Vocino, H OppewalThis study is about store names as brand signals. It focuses on the effects of store name investments on store name credibility and perceived store quality. Using the theoretical framework of Erdem and Swait (1998), hypotheses are developed vis-à-vis the effects of store name investments on consumers’ perceived store quality. The proposed hypotheses are empirically tested on data collected from a sample of students. The study is part of a project that looks at how store name and brand name credibility affect consumers’ expected utility.
History
Event
Australian and New Zealand Marketing Academy Conference (2005: Fremantle, Western Australia)Pagination
136 - 142Publisher
[ANZMAC]Location
Fremantle, Western AustraliaPlace of publication
[Carlton, Vic.]Start date
2005-12-05End date
2005-12-07ISBN-13
9780646455464ISBN-10
064645546XLanguage
engPublication classification
E1 Full written paper - refereedCopyright notice
2005, The AuthorsEditor/Contributor(s)
S PurchaseTitle of proceedings
ANZMAC 2005 Conference Program & PapersUsage metrics
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