arambewela-theorientationofaustralian-2004.pdf (110.99 kB)
The orientation of Australian coursework-focussed marketing masters degree
conference contribution
posted on 2004-01-01, 00:00 authored by Rodney ArambewelaRodney Arambewela, Michael PolonskyMichael Polonsky, J KiddUsing content analysis, this paper examines the orientation of Australian coursework masters degrees in marketing by analysing data collected from 38 university websites on the entry requirements, degree structure and research opportunities of the programs. The findings indicate that there appears to be an attempt to offer programs aiming at a range of “outcomes”, i.e. training for PhD, advanced studies in marketing, or accreditation for those in the industry. The diverse orientation of the degrees offered means that Australian institutions are potentially facing a challenge, targeting programs at different market segments.
History
Title of proceedings
ANZMAC 2004 : marketing accountabilities and responsibilities, conference proceedingsEvent
Australian & New Zealand Marketing Academy. Conference (2004 : Victoria University of Wellington)Publisher
ANZMACLocation
Wellington, New ZealandPlace of publication
Dunedin, N.Z.Start date
2004-11-29End date
2004-12-01ISBN-13
9780475122148ISBN-10
0475122143Language
engPublication classification
E1 Full written paper - refereedCopyright notice
2004, ANZMACEditor/Contributor(s)
J Wiley, P ThirkellUsage metrics
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