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Trends in consumer segmentation
conference contribution
posted on 2007-01-01, 00:00 authored by B Higgs, Allison RingerAllison RingerThis paper reviews academic and practitioner literature to identify some of the emerging trends in consumer segmentation. Our review suggests that a number of specialised segmentations have recently emerged, each utilising different techniques, methodologies and data inputs relevant to their respective strategic intent.
History
Event
Australian & New Zealand Marketing Academy. Conference (2007 : University of Otago)Publisher
University of Otago, School of Business, Dept. of MarketingLocation
University of Otago, Dunedin, NZPlace of publication
Dunedin, N.Z.Start date
2007-12-03End date
2007-12-05Language
engPublication classification
E1 Full written paper - refereedCopyright notice
2007Editor/Contributor(s)
M Thyne, K DeansTitle of proceedings
Australian and New Zealand Marketing Academy (ANZMAC) Conference 2007Usage metrics
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