polonsky-understandingbarrierstoattendance-2008.pdf (141.05 kB)
Understanding barriers to attendance and non-attendance at Arts and Cultural Institutions: A Conceptual Framework
conference contribution
posted on 2008-01-01, 00:00 authored by Pandora Kay, E Wong, Michael PolonskyMichael PolonskyThis paper draws together themes from within the leisure, arts and other literature related to why people might not attend cultural institutions and identifies eight barriers: 1) Physical; 2) Personal Access; 3) Cost; 4) Time and Timing; 5) Product; 6) Personal Interest; 7) Socialisation/Understanding; and 8) Information. Many of these barriers appear to be interrelated and as such strategies to address non-visitation will most likely need to be complex to allow the full range of barriers to be addressed.
History
Event
Australian and New Zealand Marketing Academy Conference (2008 : Sydney, N.S.W.)Pagination
1 - 7Publisher
Promaco ConventionsLocation
Olympic Park, Sydney, N.S.W.Place of publication
Canning Bridge, W.A.Start date
2008-12-01End date
2008-12-03ISBN-13
9781863081443ISBN-10
1863081445Language
engNotes
Reproduced with the kind permission of the copyright owner.Publication classification
E1 Full written paper - refereedCopyright notice
2008, Promaco ConventionsEditor/Contributor(s)
D Spanjaard, S Denize, N SharmaTitle of proceedings
ANZMAC 2008 : Australian and New Zealand Marketing Academy Conference 2008 : Marketing : Shifting the Focus from Mainstream to OffbeatUsage metrics
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