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A backward glance of who and what marketing scholars have been researching 1977-2002
journal contribution
posted on 2010-01-01, 00:00 authored by D West, J Ford, V Magnini, M LaTour, Michael PolonskyMichael PolonskyDespite the diversity of all those involved within the marketing discipline, all have a stake in maximizing the advancement of marketing knowledge. Without a specific analysis it is difficult to reflect on where a field has been or where it might be heading. The purpose of this chapter is to examine who and what marketing scholars have been researching over the period 1977–2002 using content analysis. This chapter provides longitudinal benchmarking of the ‘‘inputs’’ (authors and institutions) and ‘‘outputs’’ (articles) examining the marketing literature in the four major marketing journals: the Journal of Marketing, the Journal of Marketing Research, the Journal of Consumer Research, and the Journal of the Academy of Marketing Science.
History
Journal
Review of marketing researchVolume
7Pagination
1 - 18Publisher
M. E. SharpeLocation
New York, N.Y.ISSN
1944-7035eISSN
1548-6435Language
engNotes
Reproduced with kind permission of the copyright owner.Publication classification
C1.1 Refereed article in a scholarly journalCopyright notice
2010, by Emerald Group Publishing LimitedUsage metrics
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