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A comparison between mainstream and action sport industries in Australia: a case study of the skateboarding cluster
journal contribution
posted on 2009-05-01, 00:00 authored by P Kellett, R RussellThe action sport industry is a high growth sector that attracts the lucrative Generation Y market. Although there is a growing body of literature that examines the characteristics and traits of the Generation Y market as consumers of action sports, little is known about the supply side of the action sports industry. This paper illustrates through the example of the skateboarding sport cluster, that this sector has evolved in an organic, almost chaotic manner very different to that of the mainstream sports industry. Entrepreneurs have taken advantage of the open system, the lack of formal boundaries and the risk loving nature of the market to grow the sector into a very profitable industry. The paper specifically illustrates the differences to mainstream sports in relation to provision of facilities, program development and pathways and the roles of suppliers, councils and program developers.
History
Journal
Sport management reviewVolume
12Issue
2Pagination
66 - 78Publisher
ElsevierLocation
Amsterdam, The NetherlandsPublisher DOI
ISSN
1441-3523eISSN
1839-2083Language
engPublication classification
C1.1 Refereed article in a scholarly journal; C Journal articleCopyright notice
2009, Sport Management Association of Australia and New ZealandUsage metrics
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