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A conceptual model for sport services marketing research : integrating quality, value and satisfaction

journal contribution
posted on 2003-03-01, 00:00 authored by Hans Westerbeek, David ShilburyDavid Shilbury
This paper advances our understanding of the relationship between quality, value and satisfaction in the context of spectator sport services. This is achieved through an analysis and examination of relevant secondary data culminating in a conceptual model Although extensive research has been conducted in the three separate areas of quality, value and satisfaction, to date no work has been reported attempting to develop macro models that capture the concepts and their potential interrelationships. Such macro models could enhance the communication and stimulate further research for sport marketing scholars. This paper proposes a model apposite for further research and in the process leads to the potential confirmation, rejection or, indeed, adaptation of the conceplualization of sport services.

History

Journal

International journal of sports marketing & sponsorship

Volume

5

Issue

1

Pagination

11 - 31

Publisher

Winthrop Publications Limited

Location

London, England

ISSN

1464-6668

Language

eng

Publication classification

C1 Refereed article in a scholarly journal

Copyright notice

2003, Winthrop Publications Limited

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