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A conceptual model for sport services marketing research : integrating quality, value and satisfaction
journal contribution
posted on 2003-03-01, 00:00 authored by Hans Westerbeek, David ShilburyDavid ShilburyThis paper advances our understanding of the relationship between quality, value and satisfaction in the context of spectator sport services. This is achieved through an analysis and examination of relevant secondary data culminating in a conceptual model Although extensive research has been conducted in the three separate areas of quality, value and satisfaction, to date no work has been reported attempting to develop macro models that capture the concepts and their potential interrelationships. Such macro models could enhance the communication and stimulate further research for sport marketing scholars. This paper proposes a model apposite for further research and in the process leads to the potential confirmation, rejection or, indeed, adaptation of the conceplualization of sport services.
History
Journal
International journal of sports marketing & sponsorshipVolume
5Issue
1Pagination
11 - 31Publisher
Winthrop Publications LimitedLocation
London, EnglandISSN
1464-6668Language
engPublication classification
C1 Refereed article in a scholarly journalCopyright notice
2003, Winthrop Publications LimitedUsage metrics
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