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Accessibility: an alternative method of ranking marketing journals?

journal contribution
posted on 1999-12-01, 00:00 authored by Michael PolonskyMichael Polonsky, G Jones, M J Kearsley
Instead of using citations or marketing academics' perceptual ranking of journals, this article examines the ranking of marketing journals using Australian university library holdings, in either hard copy or full-text electronic format. This measure was used as a proxy for broad-based accessibility of marketing journals. The study found that the accessibility rankings differed significantly from the most recent U.S. perceptual rankings, and it is suggested that in some situations, the accessibility ranking may be a more appropriate measure than other approaches. An examination of journal characteristics and their relationship to holdings in Australian university libraries was also undertaken. It was found that the year in which the journal started publication and its perceived importance within the United States (i.e., perceptual ranking) had a statistical impact on the proportion of Australian university libraries holding the journal.

History

Journal

Journal of marketing education

Volume

21

Issue

3

Pagination

181 - 193

Publisher

Sage

Location

Thousand Oaks, Calif.

ISSN

0273-4753

eISSN

1552-6550

Language

eng

Publication classification

C1.1 Refereed article in a scholarly journal; C Journal article

Copyright notice

1999, The Authors

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