File(s) under permanent embargo
Advice for handling controversial accounts: from products to politicians
journal contribution
posted on 1996-01-01, 00:00 authored by D S Waller, Michael PolonskyMichael PolonskyConsiders Australian advertising agency executives’ attitudes towards “controversial” clients, by focusing on their attitudes towards political accounts. Examines a sample of 101 advertising agency executives from Australia’s 300 largest agencies to determine why some Australian agencies are not willing to accept political accounts. The results, combined with comments from various advertising agency executives and the relevant literature, provide a number of suggestions for agencies who have or are planning to obtain potentially controversial accounts.
History
Journal
Marketing intelligence & planningVolume
14Issue
3Pagination
21 - 28Publisher
Emerald Group PublishingLocation
Bingley, Eng.Publisher DOI
ISSN
0263-4503eISSN
1758-8049Language
engPublication classification
C1.1 Refereed article in a scholarly journalCopyright notice
1996, MCB University PressUsage metrics
Categories
No categories selectedLicence
Exports
RefWorks
BibTeX
Ref. manager
Endnote
DataCite
NLM
DC