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An examination of helping behavior—some evidence from Australia
journal contribution
posted on 2002-01-01, 00:00 authored by Michael PolonskyMichael Polonsky, L Shelley, R VoolaThis paper examines whether variables included in existing models of helping behavior (also referred to giving behavior), as developed in the US and Europe, apply in Australia. The results of two focus groups suggest that variables included in these models generally do apply to the Australian context, however, some differences also exist. First, donors perceive that governmental support of charities in Australia is high and thus causes are perceived to be less likely to need individual support. Second, respondents placed more emphasis on intrinsic variables as compared to extrinsic variables. Third, the emphasis placed on the importance of factors influencing helping behavior in Australia seems to differ to what is suggested in the existing literature. A discussion highlighting differences and similarities between the qualitative findings and previous works are presented. The significance of these results is discussed in relation to model building and managerial implications in an Australian context are also identified.
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Journal
Journal of nonprofit and public sector marketingVolume
10Issue
2Pagination
67 - 82Publisher
Taylor & FrancisLocation
Abingdon, Eng.Publisher DOI
ISSN
1049-5142eISSN
1540-6997Language
engPublication classification
C1.1 Refereed article in a scholarly journalUsage metrics
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