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An international comparison of environmental advertising: substantive versus associative claims
journal contribution
posted on 1996-12-01, 00:00 authored by L Carlson, S J Grove, N Kangun, Michael PolonskyMichael PolonskyConcern about the environment has grown in recent decades, particularly in industrialized countries. This study examines whether environmental advertising claims differ across four countries: the United States, Great Britain, Australia, and Canada. Results suggest that the United States' ad claims are less concrete, as compared to those from the other countries.
History
Journal
Journal of macromarketingVolume
16Issue
2Pagination
57 - 68Publisher
Sage PublicationsLocation
London, Eng.Publisher DOI
ISSN
0276-1467eISSN
1552-6534Language
engPublication classification
C1.1 Refereed article in a scholarly journal; C Journal articleCopyright notice
[1996, Sage Publications]Usage metrics
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