polonsky-attitudesaboutworkpractices-2003.pdf (108.85 kB)
Attitudes about work practices, time allocation and publication output: profiles of U.S. marketing academics
journal contribution
posted on 2003-01-01, 00:00 authored by Michael PolonskyMichael Polonsky, B Juric, G MankelowThis study examines attitudes of U.S.-based Academy of Marketing Science members toward teaching, research, participation in administration (including service), and academic promotional issues. Individuals were grouped using Ward’s and K-means clustering procedures, which revealed four groups—established academics, research-focused academics, less satisfied midcareer academics, and satisfied teachers. Clusters were further profiled according to the amount of time spent on teaching, research, and administration; research output; and individual demographic and institutional characteristics. Overall, clusters were generally dissatisfied with a range of work-related issues, with workload stress appearing as an issue that needs to be addressed within marketing academia.
History
Journal
Journal of marketing educationVolume
25Issue
3Pagination
218 - 230Publisher
SAGELocation
Thousand Oaks, Calif.Publisher DOI
ISSN
0273-4753eISSN
1552-6550Language
engNotes
The final, definitive version of this article has been published in the Journal, Journal of Marketing Education, vol. 25 no. 3, 2003, © SAGE Publications Ltd by SAGE Publications Ltd at the Journal of Marketing Education page: http://jmd.sagepub.com/ on SAGE Journals Online: http://online.sagepub.com/Publication classification
C1.1 Refereed article in a scholarly journalCopyright notice
2003, SAGEUsage metrics
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