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Australian environmental alliances from an environmental NGOs perspective

journal contribution
posted on 2004-01-01, 00:00 authored by Michael PolonskyMichael Polonsky, R Garma, N Chia
Businesses have used alliances to share knowledge and resources amongst themselves to achieve corporate goals, yet little is written in the literature on how non-profit organizations manage alliances and what makes these alliances effective. This paper examines how Australian environmental non-governmental agencies (NGOs) perceive their alliances with other NGOs, profit-based organizations and governmental partners. To a large extent this paper replicates the work of Milne, Iyer and Gooding-Williams (1996) and includes measures of alliance effectiveness developed by Bucklin and Sengupta (1993). The findings suggest that Australian environmental NGOs use varying mechanisms to manage these alliance relationships, which is generally supported in the existing literature.

History

Journal

Journal of marketing theory & practice

Volume

12

Issue

2

Season

Spring

Pagination

73 - 86

Publisher

Association of Marketing Theory and Practice

Location

Statesboro, Ga.

ISSN

1069-6679

Language

eng

Publication classification

C1.1 Refereed article in a scholarly journal

Copyright notice

2004, M.E. Sharpe

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