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Australian environmental alliances from an environmental NGOs perspective
journal contribution
posted on 2004-01-01, 00:00 authored by Michael PolonskyMichael Polonsky, R Garma, N ChiaBusinesses have used alliances to share knowledge and resources amongst themselves to achieve corporate goals, yet little is written in the literature on how non-profit organizations manage alliances and what makes these alliances effective. This paper examines how Australian environmental non-governmental agencies (NGOs) perceive their alliances with other NGOs, profit-based organizations and governmental partners. To a large extent this paper replicates the work of Milne, Iyer and Gooding-Williams (1996) and includes measures of alliance effectiveness developed by Bucklin and Sengupta (1993). The findings suggest that Australian environmental NGOs use varying mechanisms to manage these alliance relationships, which is generally supported in the existing literature.
History
Journal
Journal of marketing theory & practiceVolume
12Issue
2Season
SpringPagination
73 - 86Publisher
Association of Marketing Theory and PracticeLocation
Statesboro, Ga.ISSN
1069-6679Language
engPublication classification
C1.1 Refereed article in a scholarly journalCopyright notice
2004, M.E. SharpeUsage metrics
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