polonsky-benchmarkingpublishing-2008.pdf (46.57 kB)
Benchmarking publishing activity of U.S. colleges and universities across the leading journals : a grouped evaluation
journal contribution
posted on 2008-01-01, 00:00 authored by Michael PolonskyMichael Polonsky, J Mittelstaedt, J MooreThis paper examines institutional research productivity across two sets of journals – Hult et al. (1997) and Polonsky and Whitelaw (2006), based on institutions' Carnegie Foundation Classification, funding type (private or public) and whether institutions' offer PhD's in marketing. It is identified that while Research Intensive institutions publish more than other types of organizations across journal types, the type of funding and offering PhD's in Marketing are equally if not more important. As such, institutions seeking to compare themselves to other institutions should choose a 'similar' set of institutions on which to base any comparisons.
History
Journal
Journal for advancement of marketing educationVolume
12Season
SummerPagination
19 - 31Publisher
Stephens CollegeLocation
Columbia, Mo.ISSN
1537-5137Language
engNotes
This article is available on page 19 of the attached pdf.Every reasonable effort has been made to ensure that permission has been obtained for items included in DRO. If you believe that your rights have been infringed by this repository, please contact drosupp@deakin.edu.auPublication classification
C1.1 Refereed article in a scholarly journal; C Journal articleCopyright notice
2002-2007 Marketing Management AssociationUsage metrics
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