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Classing schools

journal contribution
posted on 2015-01-01, 00:00 authored by Trevor MccandlessTrevor Mccandless
School prospectuses and promotional videos appeal to parents by presenting idealised images of the education a school provides. These educational idealisations visually realise the form of discipline a school is expected to provide, depending on the social habitus of the parents. This paper presents a content analysis of the images used in 33 sets of marketing materials from a maximally diverse sample of schools from the state of Victoria. These images are interpreted using the lenses of Bernstein's control and Bourdieu's habitus and cultural capital. The promotional images are found to vary systematically in terms of content and form depending on the perceived social class of the students which the schools attract.

History

Journal

Discourse: studies in the cultutal politics of education

Volume

36

Issue

6

Pagination

808 - 820

Publisher

Taylor & Francis

Location

London, Eng.

ISSN

0159-6306

eISSN

1469-3739

Language

eng

Publication classification

C1 Refereed article in a scholarly journal; C Journal article

Copyright notice

2015, Taylor & Francis