File(s) under permanent embargo
Cleaning up green marketing claims: a comparison of regulation in Australia and the U.S.A.
This paper examines Australian and US. attempts to regulate green marketing activities. Both countries have adopted voluntary guidelines in an attempt to control the problems associated with questionable green marketing claims and unfair competition which can mislead consumers. While both countries have adopted a similar approach to solving this problem the Australian activities can be generalized to all types of claims. The U.S. guidelines have been criticized as proscriptive and inflexible. The development of a set of guidelines which can be generalized will minimize the potential for consumers or governments to believe firms are using misleading green marketing claims.
History
Journal
Journal of consumer studies and home economicsVolume
18Issue
3Pagination
217 - 227Publisher
John Wiley & SonsLocation
Hoboken, N.J.Publisher DOI
ISSN
1470-6423eISSN
1470-6431Language
engPublication classification
C1.1 Refereed article in a scholarly journalCopyright notice
1994, John Wiley & SonsUsage metrics
Categories
No categories selectedLicence
Exports
RefWorks
BibTeX
Ref. manager
Endnote
DataCite
NLM
DC