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Consumer motivations to create alternative consumption platforms
journal contribution
posted on 2020-08-01, 00:00 authored by D N Bajaj, Marion SteelMarion Steel, Steve Ogden, K RahmanConsumer motivations to create alternative consumption platforms
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Journal
Australasian Marketing JournalVolume
28Issue
3Pagination
50 - 57Publisher
ElsevierLocation
Amsterdam, The NetherlandsPublisher DOI
ISSN
1441-3582eISSN
1839-3349Language
engPublication classification
C1 Refereed article in a scholarly journal; C Journal articleUsage metrics
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