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Developing better public policy to motivate responsible environmental behavior - an examination of managers' attitudes and perceptions towards controlling introduced species

journal contribution
posted on 2004-04-01, 00:00 authored by Michael PolonskyMichael Polonsky, Wayne Binney, J Hall
This paper examines the application of public policy, including social marketing, to programs designed to control an environmentally harmful introduced species in Australia. Managers involved in dealing with the issue identify a range of factors that contribute to the lack of success of existing control programs. The results suggest that there needs to be a broad-based integrated program that incorporates changes in stakeholders' attitudes as well as governmental resources and support for implementation of relevant initiatives.

History

Journal

Journal of nonprofit & public sector marketing

Volume

12

Issue

1

Pagination

93 - 107

Publisher

Taylor & Francis

Location

Abingdon, England

ISSN

1049-5142

eISSN

1540-6997

Language

eng

Notes

The original publication can be found at http://www.HaworthPress.com. 2004, Haworth, Binghamton, N.Y., Developing Better Public Policy to Motivate Responsible Environmental Behavior-An Examination of Managers' Attitudes and Perceptions Towards Controlling Introduced Species, in the Journal of Nonprofit & Public Sector Marketing, Volume 12, Issue 1, April 2004, pages 93 - 107

Publication classification

C1.1 Refereed article in a scholarly journal

Copyright notice

2004, Haworth Press

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