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Environmental attitudes and their relation to the dominant social paradigm among university students in New Zealand and Australia

journal contribution
posted on 2005-01-01, 00:00 authored by Michael PolonskyMichael Polonsky, W Kilbourne
This paper develops a causal model of environmental attitudes using measures of the dominant social paradigm of Western industrial societies. Four components of the DSP framework are examined with regard to environmental attitudes and perception of change using a sample of university students from Australia and New Zealand. The results indicate that one’s belief in the DSP has a negative effect on both environmental attitudes and perception of change necessary to ameliorate degradation of the environment. Thus, while public policy favors increasing awareness of and interest in the environment, policy instruments may remain ineffective in producing lasting change if the components of the DSP remain unchanged. It is argued that public policy ought to be directed at changing the DSP so that its negative effects will be minimized.

History

Journal

Australasian marketing journal

Volume

13

Issue

2

Pagination

37 - 48

Publisher

Caulfield East, Vic.

Location

Dept. of Marketing, Monash University (ANZMAC)

ISSN

1441-3582

eISSN

1839-3349

Language

eng

Notes

AMJ

Publication classification

C1.1 Refereed article in a scholarly journal

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